Back to Projects
DESIGN
Brand Identity System
Creating a bold, cohesive visual identity for an innovative tech startup breaking into the AI space.
6 weeks
Project Duration
150+
Brand Assets
100%
Client Satisfaction
Logo Variations
Primary
Inverted
Gradient
Color Palette
Primary Colors
Rose 600
#E11D48
Rose 500
#F43F5E
Amber 600
#D97706
Amber 500
#F59E0B
Amber 400
#FBBF24
Neutral Colors
Gray 900
#111827
Gray 700
#374151
Gray 500
#6B7280
Gray 300
#D1D5DB
Gray 100
#F3F4F6
White
#FFFFFF
Typography System
Heading Font
Inter Bold
Used for headlines, titles, and important UI elements
Body Font
Inter Regular
Used for body text, descriptions, and general content
H1
48px / Bold
H2
36px / Bold
H3
24px / Bold
Body
16px / Regular
Brand Applications
Business Cards
Print collateral design
Website Design
Digital presence
Social Media
Instagram & LinkedIn templates
Merchandise
Branded apparel & accessories
Brand Guidelines
Do's
- ✓Use approved color combinations
- ✓Maintain minimum clear space around logo
- ✓Use high-resolution assets
- ✓Follow typography hierarchy
Don'ts
- ✕Distort or rotate the logo
- ✕Use unauthorized color variations
- ✕Add effects or shadows to logo
- ✕Use low-resolution files
Outcome
The brand identity system successfully positioned the startup as a modern, trustworthy player in the AI space. Within 3 months of launch, brand recognition increased by 340%, and the company secured Series A funding. The cohesive visual system has been applied across all touchpoints, creating a memorable and consistent brand experience.